China's NMPA Releases Cosmetic Registration Optimization Measures, Encourages Global First Launches
China's National Medical Products Administration issued eight optimization measures on July 29 for cosmetic registration and filing, effective immediately. The measures encourage international new products to debut in China first by allowing a declarative statement in lieu of overseas market approval proof. China, the world's largest cosmetic market, saw total transaction value reach RMB 1.104245 trillion in 2025, up 2.83% year-on-year, and RMB 611.41 billion in the first half of 2026, up 4.35%. The cosmetic concept index rose 8.78% in July, with Pian Zai Huang and Aimeike surging 26.1% and 23.62% respectively.
- Effective
- +16
- Intensity
- 70
- Confidence
- 85%
- Horizon
- Short term