South Korea Tops China Outbound Tourism in H1 2026 as Japan Drops 56.4%
In the first half of 2026, South Korea received 3.21 million Chinese visitors, up 27.38% year-on-year, becoming the top destination for Chinese outbound tourists. Japan received 2.05 million Chinese visitors, a decline of 56.4%, dropping to fourth place. Thailand received 2.65 million visitors, up 18%, while Vietnam received 2.70 million, mostly via land border crossings. The U. S. received 750,000 visitors, down 1%.
- Effective
- 0
- Intensity
- 60
- Confidence
- 80%
- Horizon
- Short term