The 36th Qingdao International Beer Festival has opened, running for 30 days. Qingdao Beer launched craft brews including Hazy IPA and upgraded its full-malt 1903 series. China Alcoholic Drinks Association data shows 2025 industry sales revenue of approximately 180 billion yuan, up about 4% year-on-year, with profits of roughly 30.5 billion yuan, up about 18%.