Agricultural Bank of China Covers Over 18 Million Rural Customers with Credit Card Services

In the first half of 2026, Agricultural Bank of China (ABC) provided credit card consumption discounts to over 18 million customers in county areas. In recent years, ABC has continuously deepened the construction of county living-circle scenarios, building a 'finance + scenario + industry' integrated ecosystem around three core scenarios: bank outlets, commercial districts, and scenic spots. This creates a full-scenario discount system covering daily consumption, weekend leisure, and holiday travel, promoting the quality upgrade of county consumption ecosystems. Based on the comprehensive and diversified consumption needs of county residents in 'food, housing, transportation, travel, shopping, and entertainment,' ABC is pushing financial services to the grassroots level, focusing on high-frequency livelihood consumption, weekend consumption in commercial districts, and cultural tourism consumption across the region, bridging the 'last mile' of county consumption financial services. Using bank outlets as convenient service points, ABC launched the 'Discounts Near Outlets' credit card campaign, leveraging its network of outlets across urban and rural areas to connect with surrounding merchants in supermarkets, catering, retail, and leisure sectors. Through regular benefits such as spending thresholds and cash rebates, it builds a universal consumption service circle close to the people. Focusing on commercial districts, ABC, together with UnionPay, launched the 'Weekend County Agricultural Bank Day' consumption campaign and introduced exclusive discount benefits on Meituan delivery and Douyin group buying, covering scenarios such as daily dining and gatherings with friends and family. These are complemented by regular activities like 'Monthly Rewards for Meeting Targets' and 'Daily Cash Rebates,' effectively reducing consumption costs for residents and activating the vitality of county commercial districts. With cultural tourism as a connecting link, ABC responded to the 'Hundred Cities, Hundred Districts' cultural and tourism consumption action plan, extending discount services to merchants around national 4A and 5A scenic spots and key cultural and commercial streets. Leveraging exclusive credit card benefits, it offers multi-scenario discounts on scenic area tickets, hotel accommodation, and flight bookings, meeting residents' needs for cross-regional travel and local leisure. In Qianjiang, Hubei, ABC leveraged the industrial advantages of the 'Hometown of Chinese Crayfish' to launch the 'ABC Invites You to Eat Crayfish' campaign in partnership with leading local catering merchants, activating night-time economy and food festival consumption. In Wenzhou, Zhejiang, ABC created the 'Enjoy Local Customs' campaign, covering diverse business types such as leisure activities, sports and entertainment, and homestay accommodation. In Tongren, Guizhou, ABC deeply integrated cultural experiences with payment discounts, offering activities like tea ceremony experiences and spending discounts, contributing to county consumption upgrades and commercial system development. An ABC official stated that in the future, the bank will continue to leverage its outlet channel advantages, continuously enrich consumption service scenarios, optimize county financial supply, and deepen regional specialty industries, using quality and beneficial financial services to support the high-quality development of county consumption.