AI Designer Toy and Premium Card Brand IPTAG Raises Eight-Figure Strategic Funding

IPTAG, an AI designer toy and premium collectible card brand, announced the completion of an eight-figure strategic funding round, exclusively invested by the Chengdu Ceyuan Gaodu Co-creation Equity Investment Fund under Ceyuan Capital, a subsidiary of Gaotou Group. The proceeds will be used for AI technology research and development, expansion of high-quality IP partnerships, product experience upgrades, and channel and supply chain construction. The Chengdu Ceyuan Gaodu Fund is the first cross-regional industrial fund jointly promoted by Chengdu High-tech Zone and Dujiangyan City. It was jointly initiated by Chengdu High-tech New Economy Venture Capital Co. , Ltd. , under Gaotou Group's Ceyuan Capital, and Dujiangyan Xingshi Group, with a total scale of RMB 300 million. The fund focuses on key sectors including the digital economy, cultural tourism and health care, the low-altitude economy, advanced manufacturing, and biomedicine.

IPTAG is an AI designer toy brand created by Chengdu Shuchao Universe Culture Technology Co. , primarily engaged in the research and development, design, production, and distribution of AI designer toy products. Since its establishment in August 2025, IPTAG has built a diversified product matrix centered on IP, spanning cards, designer toys, and derivative merchandise, covering categories such as NFC cards, e-ink phone cases, and AI holographic intelligent agents, while gradually extending into AI companionship scenarios. In November 2025, IPTAG launched its own app, integrating new product launches, card drawing, e-commerce, livestreaming, and AI interaction.

IPTAG's products use physical designer toys as an entry point, triggering interaction through NFC chips and delivering experiences via AI dialogue. Its premium cards have built-in NFC chips, which users can activate by tapping with their phones to launch AI interactions, including character-based dialogue, audio content, or AR experiences.

IPTAG has released card series including the Zhaoling Six Steeds official collectible cards, the Shaanxi United Football Club 2025 season commemorative cards, the Zhuzhu City art cards, the Longhu Mountain cultural tourism cards, and the Teli Duxing movie cards. The brand has also independently developed the casemuse e-ink phone case, which supports dynamic image changes and social sharing and belongs to the NFC 3C peripheral product category. Several new products, including the Zhaoling Six Steeds collectible cards and Zhuzhu City art collectible cards, sold out within a relatively short period.

In 2025, the domestic designer toy market was worth approximately RMB 88 billion, while the collectible card market was worth nearly RMB 27.7 billion, maintaining growth of about 30%, with IP-based cards accounting for the main share. In 2025, the overall domestic AI toy market was worth approximately RMB 29 billion. The vast majority of cards on the market remain traditional printed cards, with cards capable of NFC and AI interaction accounting for a relatively low proportion. China's pan-ACG user base has exceeded 500 million. IPTAG's current products are mainly in the card category, targeting Generation Z and consumers who identify with IP culture. In the next stage, the company plans to focus investment on AI interaction, user retention, continuity of IP partnerships, and supply chain capabilities for subsequent category expansion.