Apple CEO Cook Says Storage Chip Price Hikes Raise Costs, Evaluating Procurement Options
Apple CEO Tim Cook said on July 30 during an earnings call that rising storage chip prices are increasing costs, prompting the company to evaluate all available options. He noted that the DRAM market is dominated by three suppliers, and a broader supplier base could improve supply and positively influence product pricing.
On July 30, Apple CEO Tim Cook said during an earnings call that as storage chip prices continue to rise, the company is evaluating all response options.
Cook noted that the dynamic random-access memory (DRAM) market is currently dominated by three suppliers, and having more suppliers would help improve supply and have a positive impact on product pricing.
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