Apple Sets Sept. 9, 2026 Event for iPhone 18 Pro and First Foldable iPhone Ultra
Apple will hold a launch event on Sept. 9, 2026, to unveil the iPhone 18 Pro and its first foldable device, the iPhone Ultra. Pre-orders will begin on Sept. 12, a Saturday, mirroring a similar schedule Apple used in 2015 for the iPhone 6s launch.
Apple has scheduled a product launch event for Sept. 9, 2026, where it will introduce the iPhone 18 Pro and its first foldable handset, the iPhone Ultra. Pre-orders for the new devices will open on Sept. 12, which falls on a Saturday.
The company employed a similar arrangement in 2015, when it unveiled the iPhone 6s and iPhone 6s Plus on Wednesday, Sept. 9, and shifted pre-orders to Saturday, Sept. 12.