Apple Tests Bundling Apple TV+ and Apple Arcade With iCloud Storage Subscriptions

Apple is testing a new subscription promotion in selected international markets. In some countries and regions, users who subscribe to certain tiers of iCloud storage receive the Apple TV+ streaming service and the Apple Arcade gaming subscription at no additional cost. Apple has not said whether it will extend the model to more countries and regions in the future, nor has it disclosed how long the pilot will run. Package contents and supported services differ across markets, and specific benefits are subject to local official subscription plans.

Apple has long sold its services through the Apple One subscription bundle, which includes iCloud+, Apple Music, Apple TV+, Apple Arcade and other content products. Apple One is not available in all countries and regions, and demand for the full set of services varies among users in some markets. Under the adjustment, users who subscribe to certain tiers of iCloud storage also receive video content and gaming services; an iCloud+ subscription itself provides additional space for photos, videos and device backups.

On Apple TV+, Apple has continued to increase investment in original film and television content, releasing a number of award-winning series and films. Apple Arcade offers exclusive games without advertising or in-app purchases. Apple has not announced the duration of the pilot or any follow-up rollout plans.