ASUS RTX 5090 Order Cancelled Over Price Dispute, Relisted at USD 4,982, Up 12.5%
In August 2026, a consumer's order for an ASUS ROG Astral RTX 5090 was cancelled after ASUS raised the price, despite NVIDIA's request to honour the original amount. The card was relisted at USD 4,982 excluding tax, about 12.5% above the initial order price of USD 4,607, and the buyer received a full refund. The card's specs exceed those implied by its official 1999 USD starting price.
In August 2026, a consumer placed an order for an ASUS ROG Astral RTX 5090 graphics card at a price of USD 4,607, but the order was subsequently cancelled. That price already exceeded the card's official starting price of USD 1,999 in 1999. The cancellation was linked to a price adjustment, with NVIDIA explaining that ASUS submitted the pricing update too late for the card to be fulfilled at the original price. NVIDIA had asked ASUS to honour the original order price, but ASUS refused, and the buyer ultimately received a full refund. After the cancellation, the card was relisted with a price of USD 4,982, excluding tax. The buyer was also asked to complete the transaction again at USD 5,090, but the original order amount had already been refunded. The incident involved price changes, with ASUS and NVIDIA disagreeing over responsibility for the cancellation, but it ended with a refund. The card features 32GB of GDDR7 memory with bandwidth of approximately 1,800GB/s, specifications far exceeding those corresponding to the official starting price of USD 1,999. The event reflects the impact of high-end graphics card price adjustments on order fulfilment, but no broader market changes were involved.