Baidu Q2 Adjusted Profit Down 46.34% to RMB2.573 Billion; Revenue RMB31.325 Billion
Baidu reported second-quarter 2026 results with a significant year-on-year decline in profitability. Net profit attributable to shareholders fell 68.33% to RMB2.319 billion, while adjusted profit decreased 46.34% to RMB2.573 billion. Revenue declined 4.24% to RMB31.325 billion. The figures reflect ongoing challenges in Baidu's core businesses, including online marketing and cloud services, amid macroeconomic headwinds and competitive pressures. The company has been investing heavily in artificial intelligence, but these investments have not yet offset declines in traditional revenue streams.
Baidu announced its second-quarter 2026 results. During the reporting period, profit attributable to shareholders was RMB2.319 billion, down 68.33% from the same period last year. Adjusted profit was RMB2.573 billion, a year-on-year decline of 46.34%. Quarterly revenue was RMB31.325 billion, down 4.24% year on year.