Casarte Marks 20 Years with 25 Million Users and RMB 107.835 Billion Brand Value

On September 12, 2026, the Zhengzhou stop of the Casarte Thought Sharing Gathering and 20th Anniversary Brand Ceremony was held under the theme "C-Mark Moment, Together a Legend." Over 20 years since its founding, Casarte has accumulated more than 25 million user choices.

At the event, a father described his experience of choosing Casarte products. Because his child has rhinitis and is particularly sensitive to dust mites and odors, and plush toys are difficult to clean, he placed the toys in a Casarte washing machine. After air washing care, they were as clean as new and became fluffier and softer. A home decoration designer shared that the Casarte refrigerator he purchased is equipped with an AI thawing model that can evenly thaw meat and fish in as little as five minutes, while the system also pushes customized recipes.

The Casarte AI full-scenario solutions displayed at the event include: range hoods and stoves that use AI Eye technology for intelligent smoke exhaust, anti-overflow and anti-dry-burn protection; water purifiers that directly dispense "golden mineral water"; air conditioners that automatically identify a person's position and direct airflow away from them; televisions that serve as the whole-home smart hub, controlling the entire household on one screen; and crystal-tank water heaters that inhibit scale and bacteria and can replicate the skin-care effects of natural hot springs.

Casarte has been included in the China 500 Most Valuable Brands for six consecutive years, and its brand value has now reached RMB 107.835 billion. Data from Haier Smart Home's 2026 interim report shows that in the first half of 2026, Casarte continued to rank first in high-end home appliances, with suite products accounting for 75% of sales, up 26.5 percentage points year on year.

Looking ahead, Casarte will accelerate the global rollout of smart homes with one-stop solutions spanning AI products, AI scenarios, and AI living.