CCB Launches Elderly-Focused Credit Card Covering Shopping, Travel and More

China Construction Bank (CCB) has launched a credit card targeting elderly households, the 'CCB Life Card Yiyang Life Edition'. The card focuses on daily spending needs of silver-haired families, offering a range of exclusive services in areas such as shopping and travel. The card design features a bergamot motif, symbolising 'longevity and blessings' and 'peace and smoothness'. In terms of benefits, the Yiyang Life Card provides random discounts at supermarkets and discounts on travel spending above a certain threshold. Children can apply for a primary card and a supplementary card for their parents.

Previously, CCB had introduced the Long Card Family Love credit card, which offers triple care in health, travel, and safety. Health benefits include appointments with specialist doctors at top-tier hospitals and full-process guided medical services. Travel benefits include domestic airport and high-speed rail transfers. Safety benefits include flight and baggage delay insurance and lost card protection. Together, the two credit cards form a comprehensive financial service covering five major areas: shopping, travel, medical care, transportation, and safety.

The '15th Five-Year Plan for Expanding Consumption' calls for expanding elderly consumption and promoting high-quality development of the silver economy. CCB's credit card business continues to enrich its product offerings, delivering inclusive financial services to silver-haired families and supporting the growth of the silver economy.