China Life Shanghai Branch Runs Station-Style Financial Education for Delivery Riders

During the 2026 Financial Education Publicity Week, China Life Insurance Company Limited's Shanghai branch carried out a station-style financial consumer protection education campaign under the theme "A Clean Financial Network, Safeguarding Peace of Mind in Consumption," focusing on new employment groups known as the "two drivers and two riders." The campaign targeted new urban residents such as couriers and food delivery riders. Given their high mobility, fragmented schedules, and the difficulty of gathering them for centralized education, the company adopted a scenario-based mobile education model and provided a "flash delivery" service for financial literacy.

Publicity teams visited delivery locker points at office buildings in the Lujiazui and Renmin Road business districts, using riders' spare moments while picking up orders or waiting for assignments to conduct one-on-one education.

On content, staff explained online fraud detection and prevention techniques based on common fraud cases in the food delivery industry, promoted the legitimate rights and interests of financial consumers, and answered questions on insurance protection and claims. The sessions did not take up riders' time for accepting and delivering orders. On September 10, 2026, leaders of China Life's Shanghai Xuhui sub-branch led a team to a STO Express site to hold a dedicated financial education event.

China Life's Shanghai branch opened "care stations" for the "two drivers and two riders" at its outlets across the city, equipped with charging devices, drinking water, disinfection supplies, and first-aid kits. While providing rest and charging services, staff shared financial knowledge and fraud prevention tips with visitors. Online, the company launched consumer protection micro-classes, produced a series of consumer protection micro-films to illustrate fraud schemes through cases, and introduced interactive quizzes and challenge games. China Life's Shanghai branch said it will continue financial literacy outreach and services for new employment groups, improving publicity methods, expanding service content, and extending its service reach.