China Zheshang Bank Holds Financial Consumer Protection Livestream in Yiwu on Cross-Border Trade Fraud

On September 11, 2026, China Zheshang Bank held a financial consumer protection livestream at the Yiwu International Trade Market in Zhejiang, focusing on cross-border trade fraud, fake-order traps and other scams common among merchants. The broadcast drew about 106,000 views and more than 105,000 likes. The event was held during Financial Education Week, with the financial consumer protection class staged on the market floor of the international trade market.

Yiwu is the world's largest small-commodity distribution center, with a dense concentration of traders and frequent orders, and risks such as fake orders and foreign-exchange advance payments occur from time to time. The livestream adopted a format of case sharing at a sub-venue plus professional analysis at the main venue, recreating transaction scenarios through remote interaction. The broadcast connected to District 2 of the Yiwu International Trade Market, where the head of Zhejiang Xingbao Umbrella Industry described losing 40,000 yuan early in his business career after trusting a client too readily and failing to keep transaction records, and later being defrauded after delivering a bill of lading ahead of schedule. For scams common among older people, such as low-price health-and-wellness travel investment schemes and AI voice-cloning calls impersonating relatives and friends, China Zheshang Bank invited frontline police officers working on anti-fraud cases into the livestream to explain them.

During Financial Education Week, China Zheshang Bank carried out a number of financial education and publicity activities across the country. Focusing on the groups described as the two drivers and two couriers, the bank customized comic-style consumer protection tip sheets and launched related special initiatives. A publicity caravan traveled to the Qingdao logistics hub to explain scams such as predatory lending to truck drivers, and also visited a Didi service center in Tianjin to conduct anti-fraud publicity for ride-hailing drivers. For older people, the bank invited the head of the Suzhou Municipal Association of Sports for the Elderly to a branch to experience the age-friendly service zone, and went to the Huzhou University for the Elderly to hold the autumn semester's first financial knowledge class, demonstrating functions including the large-font version of its mobile banking app, intelligent voice customer service and remote video tellers. The bank also held a financial knowledge quiz activity at the Jiangxi Art Museum, created consumer protection-themed subway trains in Shenzhen and Changsha, held a financial consumer protection art carnival in Nanchang, and conducted financial knowledge publicity on a cruise ship in Chengdu.