CK Asset Rebrands Four Long-Stay Projects as FAMITEL, 96% Occupancy
CK Asset Holdings has rebranded four long-stay residential projects operated by Horizon Hotels & Suites under the FAMITEL name, offering over 4,200 units with an average occupancy rate of 96% in the past year. The rebranding includes smart service and facility upgrades, such as self-check-in kiosks and AI chess robots. Rents start at HK$23,000 per month for Bayview Garden, with daily rates from HK$1,380.
CK Asset Holdings has officially rebranded four long-stay residential projects operated by Horizon Hotels & Suites under the FAMITEL name, offering a combined total of over 4,200 units, primarily two-bedroom, two-living-room layouts with a saleable area of about 600 square feet. The four projects recorded an average occupancy rate of 96% over the past year. The projects involved are Bayview Garden and Horizon Suites in Hung Hom, Horizon Suites in Ma On Shan, and Horizon Suites in Kwai Chung.
The rebranding is accompanied by smart service and facility upgrades. FAMITEL has opened optimized show units and introduced self-service check-in kiosks, e-contract signing, and e-billing systems. The projects are upgrading resident facilities in phases, with some new amenities already in service, including AI chess robots, billiard rooms, yoga rooms, and electronic mahjong rooms. Lobby and public area enhancements will follow progressively.
FAMITEL's long-stay clientele is primarily local, including families from various regions, mainland high-talent or premium-talent individuals, tenants seeking temporary accommodation during home renovations, and students studying in Hong Kong. In terms of rent, Bayview Garden, for example, starts at HK$23,000 per month, depending on floor level, view, and lease term. In response to market demand, all four projects offer a limited number of short-stay units; at Bayview Garden, daily rates start from HK$1,380.
Justin Chiu, Executive Director of CK Asset, said that Hong Kong's vibrant economic activity has attracted a growing number of long-term residents and short-term visitors, fueling a robust rental market. The rebranding and smart upgrades will help enhance service efficiency and asset value. The group will continue to implement further improvements to strengthen FAMITEL's long-term competitiveness.