Disney CEO Chapek Unveils One Disney Strategy at D23; Revenue $25.2 Billion, Profit Up 21%

Walt Disney Company Chief Executive Bob Chapek addressed Chinese media for the first time as CEO at the D23 expo in Anaheim, California, in mid-August. Chapek joined Disney in 1998 from a finance role at Disneyland, subsequently managing Animal Kingdom, Disneyland Resort and Walt Disney World. Before his promotion to group CEO, he led the Experiences business, which has become Disney's largest profit generator. In his first full quarterly report since taking office, he delivered revenue of $25.2 billion and a 21% year-on-year increase in profit, with the Experiences business contributing more than $3 billion.

During the exchange, Chapek outlined three strategic priorities: continuing storytelling as the core, advancing films, attractions and stage productions; embracing the intersection of technology and media by combining new technologies with storytelling capabilities; and integrating ESPN, streaming, theme parks and film under the One Disney concept. He said streaming has evolved from its early stage to generating substantial profit, and that multiple film titles are set for release.

On international markets, Chapek said the company will continue to increase investment and develop content tailored to local markets. Disney Cruise Line serves as a brand vehicle entering new markets, while streaming services help more audiences access Disney content and in turn discover other businesses. As of August 25, Disney's market capitalization stood at approximately $191 billion, with operations spanning film, streaming, sports, theme parks, cruises, gaming and consumer products.

Chapek also noted the company has entered the gaming sector, hoping a new generation of audiences will discover Disney characters and stories through familiar channels, while also building a presence on platforms such as TikTok. Recalling his first viewing of Star Wars in 1977, he expressed hope that the public's feeling toward Disney will remain unchanged a decade from now, and that the company will continue to advance between heritage and innovation.