Domino's to Launch Rectangular Single-Serve Pizza 'Domino' on Aug 31, 2026

Domino's Pizza will launch a rectangular single-serve pizza called 'Domino' on August 31, 2026, designed for consumers who prefer not to share. The company, headquartered in Ann Arbor, Michigan, is working to revive its US business. The overall US pizza industry is seeing slower sales growth, with brands such as Papa John's and Pizza Hut having closed hundreds of stores in the country. As the world's largest pizza company, Domino's has outperformed most competitors in US sales, but its latest quarterly results showed flat same-store sales.

The single-serve pizza was spearheaded by Joe Jordan, who will officially take over as chief executive in October. Jordan previously rose from the company's innovation department. The brand spent two years researching Americans' fast-food consumption preferences to explore how pizza could capture more of the solo-dining market. Thousands of consumer interviews in the research showed that even when dining with others, many people want a meal of their own. Burgers, burritos, and submarine sandwiches are naturally suited for single servings, while pizza has long been viewed as a family or group meal. Market research data shows that in the year through June 2026, 43% of US dining-out occasions were solo meals.

The new 'Domino' is set to hit the market on August 31, with a more generous topping portion than existing small pizzas and a savoury Parmesan cheese crust. Its shape resembles the recently popular Detroit-style pizza, and franchisees will need to purchase special baking pans to make it. The single-topping version is priced at approximately $7.99; when participating in Domino's mix-and-match offer, the two-topping bundle is $6.99 each. The product is positioned as a pure pizza experience, not a sandwich or an Italian stuffed pizza.