Former Anta CEO Xu Yang Cites Family Move to Los Angeles in Departure Response

On August 18, Xu Yang, former chief executive officer of the Anta brand, responded publicly for the first time via social media to the reasons for his departure. He said he left Anta because of family members' overseas studies and would soon accompany his family to relocate to Los Angeles, United States. In his response, Xu stated that he had not arranged any farewells, citing guilt over having betrayed trust and a weakness he was unwilling to show. His social media location was set to Hong Kong International Airport, and the flight he boarded had already departed for Los Angeles.

Xu Yang resigned as CEO of the Anta brand on July 15 for family reasons, with group co-CEO Lai Shixian taking over the role.

In the preceding four years, Xu served as head of Arc'teryx Greater China, growing the brand's China business from approximately RMB 800 million to nearly RMB 3 billion, while average annual store revenue increased from RMB 2 million to RMB 100 million.