Google to Launch Pixel Tag Bluetooth Tracker at August 2026 New York Event
Google plans to launch its first Bluetooth tracker, the Pixel Tag, at a Made by Google event in New York on August 12, 2026. Priced at €34.99 in Europe, the device will compete with Apple's AirTag 2 and Samsung's Galaxy SmartTag 2. It features a capsule-shaped design, a built-in speaker, and integration with Google's Find Hub network, including anti-tracking protections. The event will also showcase the Pixel 11 series and Pixel Watch 5, which offers 41mm and 45mm sizes, 3GB RAM, 64GB storage, and Gemini AI integration.
Google plans to launch its first Bluetooth tracking device, tentatively named "Pixel Tag," at a "Made by Google" product event in New York on August 12, 2026. The event will also introduce the Pixel 11 series smartphones and the Pixel Watch 5 smartwatch. The Pixel Tag will compete directly with mainstream Bluetooth trackers including Apple's AirTag 2 and Samsung's Galaxy SmartTag 2.
The Pixel Tag adopts a capsule-shaped elliptical form, departing from the common circular design. It features a built-in speaker that emits audible alerts to help users quickly locate misplaced items. Initial color options include a "light mist gray" off-white tone. Battery capacity and support for ultra-wideband (UWB) technology have not yet been disclosed.
The Pixel Tag will connect to Google's Find Hub recovery network, formerly the Find My Device platform, which relies on a distributed network of devices to aid in locating lost items. The product incorporates multiple anti-tracking safeguards, including unknown tracker alerts, to deter malicious stalking.
The event will also debut the Pixel 11 lineup, comprising the base model, Pro, Pro XL and the foldable flagship Pro Fold, alongside the Pixel Watch 5, available in 41mm and 45mm case sizes, with 3GB of RAM, 64GB of storage and deep integration of Gemini AI features.
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