Huawei and Seres Adjust Smart Selection Car Partnership as Seres Takes the Lead
On September 15, 2026, Huawei and Seres will adjust their Smart Selection car partnership. Seres will take the lead on product, marketing, sales, and service, with Huawei providing enablement under an asset-light model, reversing the previous arrangement. HIMA will focus resources on advancing the Zhijie, Xiangjie, Zunjie, and Shangjie brands. Seres shares fell sharply in the afternoon, dropping nearly 6% at one point.
On September 15, 2026, the Smart Selection car partnership between Huawei and Seres will be adjusted. Under the adjusted arrangement, Huawei will collaborate with Seres in an asset-light manner. Product, marketing, sales, service, and other links will shift from being led by Huawei to being led by Seres, with Huawei providing enablement. Following this adjustment, HIMA will focus its resources on advancing the development of four brands: Zhijie, Xiangjie, Zunjie, and Shangjie.
The related adjustment is described as a systemic and structural adjustment, rather than a simple transfer of certain work from Huawei to Seres.
In the afternoon of September 15, Seres shares fell sharply, dropping nearly 6% at one point.