i Moutai Switches Six Vintages of Feitian Moutai to Daily Sales from September 9
Starting September 9, 2026, i Moutai will sell six vintages of Feitian Moutai (2019-2024) on a daily basis instead of three fixed days per month. The change follows the platform's earlier launch of the 2026 Feitian Moutai. In the first half, i Moutai sales revenue reached RMB 40.26 billion, up 274.2% year on year.
On September 8, i Moutai's official WeChat account announced that starting September 9, 2026, six products of Feitian 53% vol 500ml Kweichow Moutai (with cup) from vintages 2019 to 2024 will be sold on a regular daily basis, replacing the previous concentrated sales on the 9th, 19th, and 29th of each month. This adjustment marks another change in the sales rhythm of core products by i Moutai, following the launch of the 2026 Feitian Moutai on New Year's Day 2026.
Previously, these six vintages of Feitian Moutai were only available for purchase on three specific days each month, limiting consumer buying windows. With the shift to regular daily sales, purchase opportunities will increase.
In the first half of the year, Kweichow Moutai generated revenue of RMB 92.28 billion, up 1.3% year on year. Among this, i Moutai achieved sales revenue of RMB 40.26 billion, a year-on-year increase of 274.2%.