ICBC Revamps ICBC Wealth Brand and Launches ICBC Wealth Season
ICBC has upgraded its ICBC Wealth brand and launched the ICBC Wealth Season campaign. The initiative partners with fund, wealth management, and insurance providers to offer services through digital and branch channels, including investment strategy sessions and client salons. New measures include asset diagnostics, curated product shelves, scenario-based allocation, and ongoing investor education and portfolio support.
Industrial and Commercial Bank of China (ICBC) has recently revamped its ICBC Wealth brand and launched the ICBC Wealth Season campaign. During the campaign, ICBC, together with partner institutions in funds, wealth management, and insurance, will offer wealth management services through online and offline channels such as mobile banking and branch networks. Activities include themed zones, investment strategy sessions, client salons, and wealth market pop-up events.
The ICBC Wealth Season campaign introduces several initiatives in response to evolving client wealth management needs. For holistic insights, it provides asset diagnostics, risk assessments, and market perspectives. For curated selection, it enriches its product shelves—including ICBC Select, Smart Wealth, and ICBC Smart Insurance—across categories such as funds, wealth management products, insurance, and precious metals. For smart allocation, it offers scenario-based and portfolio solutions addressing liquidity management, stable returns, long-term growth, and retirement security. For long-term engagement, it delivers continuous support through investor education, market interpretation, portfolio diagnostics, and policy reviews, covering pre-investment, during-investment, and post-investment stages.