Insta360 X6 Priced at RMB 3,999, DJI Osmo 360 II at RMB 3,299 as Rivalry Intensifies
Insta360 launched its flagship X6 panoramic camera on August 12 at a starting price of RMB 3,999, followed a day later by DJI's Osmo 360 II at RMB 3,299. The back-to-back releases mark an escalation in the panoramic camera market. Insta360, which listed on the STAR Market in June 2025, is expanding into consumer drones, directly challenging DJI's traditional stronghold.
DJI and Insta360 have launched a new round of competition in the panoramic camera market. On August 12, Insta360 released its new flagship panoramic camera, the X6, with a starting price of RMB 3,999. The following day, DJI unveiled the second-generation Osmo 360 II, priced from RMB 3,299. The two companies have successively introduced core new products, shifting the competitive landscape in the panoramic camera market.
Insta360 listed on the STAR Market in June 2025, with panoramic cameras as its founding business and core product line. Since its listing, Insta360 has expanded into new categories such as consumer drones, entering DJI's traditional stronghold.
Why this event matters
The event has a measured impact on 1 industry. The strongest current signal is mixed for Consumer Electronics, with intensity 50/100 and 70% confidence over a short term horizon.
Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.