Jaguar Land Rover Offers Defender 110 HSE at 728,000 RMB, Extending Luxury Fuel-Car Price Cuts
Jaguar Land Rover announced on August 10 that the Land Rover Defender 110 HSE will be offered at a limited-time starting price of 728,000 RMB, down 171,000 RMB from the original guide price of 899,000 RMB. The promotion runs from August 1 to September 30, 2026, with final prices subject to dealer negotiation. The move extends a wave of official price reductions on fuel-powered models by luxury brands such as Mercedes-Benz, BMW, and Audi since 2026.
On August 10, Jaguar Land Rover announced that from August 1 to September 30, 2026, it will offer a limited-time promotional price for its best-selling Land Rover Defender 110 HSE, with a starting price of 728,000 RMB. The model's previous official guide price was 899,000 RMB, and the final transaction price is subject to negotiation between consumers and dealers.
Since 2026, luxury car brands including Mercedes-Benz, BMW, and Audi have implemented official price cuts on some of their fuel-powered models.
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