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JD.com Launches Seven Fresh Chef Home Kitchen Service at 19,888 RMB

Published: Updated: By 24TopNews Editorial Desk

JD. com announced on September 16, 2026 the launch of Seven Fresh Chef, a local-life service extending its food business into the home kitchen. The offering combines AI-generated phased meal plans, cold-chain delivery of prepped vegetables by full-time JD riders, and an automated cooking robot. The debut package is priced at 19,888 RMB and includes the robot and 15,000 Chef Coins redeemable for designated prepped vegetables and related services.

On September 16, 2026, JD. com announced the launch of Seven Fresh Chef, a new local-life business. Guo Qing, chairman of Dada, attended the Seven Fresh Chef launch event. JD. com had previously introduced Seven Fresh Kitchen for food delivery and rolled out a standalone JD food delivery app, JD Reviews, JD True List and Seven Fresh Coffee. Seven Fresh Chef extends the service scenario further into the home kitchen, with artificial intelligence planning phased meal programs, prepped vegetables delivered to the door by cold chain according to plan, and an automated cooking robot completing preparation.

The Seven Fresh Chef workflow includes the following: users can upload medical examination reports, dietary preferences and other information via the Seven Fresh Chef mini program, on the basis of which artificial intelligence generates a phased meal plan; accompanying prepped vegetables are delivered to the door by full-time JD riders using cold chain according to plan; and an automated cooking robot completes preparation. The debut price of the business is 19,888 RMB, including the automated cooking robot and 15,000 Chef Coins, which can be used to purchase designated prepped vegetables and related services. In the local-life sector, Alibaba is accelerating the integration of Hema and Tmall Supermarket, developing instant retail and front warehouses in non-catering categories; Meituan plans to acquire Dindong Maicai to further consolidate its front-warehouse barriers; and JD. com is stepping up Miaosong front warehouses and has launched Seven Fresh Chef for home scenarios. com is also covering food delivery scenarios through Seven Fresh Kitchen.

24TOPNEWS IMPACT INTELLIGENCE

Why this event matters

The event has a measured impact on 6 industrys. The strongest current signal is mixed for Local Consumer Platforms, with intensity 60/100 and 75% confidence over a short term horizon.

Internet & Media · 11.7

Local Consumer Platforms

Direction
mixed
Intensity
60
Confidence
75%
Horizon
Short term
Effective impact 0
Consumer & Retail · 12.16

Domestic E-commerce

Direction
positive
Intensity
55
Confidence
70%
Horizon
Short term
Effective impact +25
Transport & Logistics · 15.5

Logistics & Express Delivery

Direction
positive
Intensity
50
Confidence
70%
Horizon
Short term
Effective impact +23
Consumer & Retail · 12.1

Home Appliances

Direction
positive
Intensity
45
Confidence
65%
Horizon
Short term
Effective impact +19
Food & Beverages · 5.3

Fresh Produce

Direction
positive
Intensity
45
Confidence
65%
Horizon
Short term
Effective impact +19
Technology · 10.4

Artificial Intelligence

Direction
positive
Intensity
40
Confidence
65%
Horizon
Medium term
Effective impact +17

Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.