Jiaogepengyou, East Buy, Yaowang Technology See Strong H1 2026 Profit Growth

Several leading live-streaming e-commerce companies recently disclosed earnings forecasts, showing a clear recovery in operating conditions in the first half of 2026. The company's 2025 annual report showed that its continuing new media services business generated revenue of RMB 1.487 billion, up 30.6% year-on-year. However, due to rising platform traffic acquisition costs, service costs for this business increased by approximately 56.6%, and the gross margin fell from 50.5% in 2024 to 40.6% in 2025, with net profit declining year-on-year. The company said that its live-streaming e-commerce business continued to evolve in the first half, with multi-platform matrix live-streaming rooms being continuously improved, vertical live-streaming capabilities enhanced, and the implementation of an AI-powered full-chain empowerment system driving improvements in content and operational efficiency.

Earlier, the company had seen declines in revenue and profit in fiscal 2025 due to factors such as changes in its core anchor team. The announcement said that the company launched more matrix live-streaming accounts, expanded its anchor team, and extended live-streaming hours, which boosted gross merchandise volume and broadened traffic. Its own-brand products continued to be launched, with several bestsellers showing strong sales. Revenue from its self-operated app grew steadily, and both the number of paying members and user repurchase rates increased.

The company said it continued to advance the evolution of its live-streaming and commercialization businesses toward content innovation and resource optimization. During the reporting period, the adjustment of its main business achieved notable results, driving a significant reduction in operating losses.

According to public data, China's live-streaming e-commerce industry transaction volume exceeded RMB 5 trillion in 2025, with 660 million users. The industry continues to expand, but growth is gradually slowing. Judging from the earnings forecasts disclosed by various companies, live-streaming e-commerce enterprises are shifting from traffic competition to building quality, matrix, and multi-channel systems.