Luzhou Laojiao's 28-Degree Gaoguang Sales Exceed RMB 20 Million
Luzhou Laojiao reported that sales revenue from its 28-degree Gaoguang product surpassed RMB 20 million, driven by a phased dual-track distribution strategy combining traditional e-commerce platforms and offline new retail channels.
The distribution strategy adopts a phased, dual-track approach, integrating traditional online e-commerce platforms with offline new retail channels. As of now, sales revenue from the 28-degree Gaoguang product has exceeded RMB 20 million in the year 2000.