McDonald's Second Round of CHIIKAWA Lucky Charms Launches August 4 with Four Characters
McDonald's will launch the second round of its CHIIKAWA ARTIVERSE lucky charms on August 4, featuring four characters. Customers using the app's coupon to purchase designated meal sets will receive a random charm, while supplies last. A pre-sale package is also available for those who missed the first round, with charms delivered via QR code for redemption from mid-September. The first round sold out within two days. The collaboration involves AllRightsReserved and Spiralcute.
McDonald's announced that the second round of 'CHIIKAWA ARTIVERSE' lucky charms will launch on August 4, featuring four characters: Hachi, Momonga, Kurimanju, and Shisa. Customers who use the promotional coupon in the mobile app to purchase a designated meal set will receive one randomly selected charm, subject to availability and while supplies last.
On the same day, McDonald's will also offer a pre-sale package for the lucky charms, allowing customers who missed the physical stock to purchase. Successful buyers will automatically receive an order confirmation email, can immediately redeem the shrimp burger meal series they purchased, and will receive an email with a QR code within seven working days. From mid-September, they can use the QR code at their pre-selected restaurant to redeem the charm.
The collaboration is between McDonald's, creative brand AllRightsReserved, and official licensor Spiralcute. The first round of four lucky charms sold out within two days of launch.
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