Meituan's Keeta Enters UAE in September 2025, Aims for Full Coverage by Year-End
Meituan's international food delivery brand Keeta launched in the United Arab Emirates on September 27, 2025, and plans to extend services to all emirates by the end of December. The UAE, with a population of about 11 million from over 200 countries, marks Keeta's fourth Middle East market after Saudi Arabia, Qatar, and Kuwait.
Keeta, the international food delivery brand under Chinese tech company Meituan, made its debut in Hong Kong in May 2023 and entered the Middle East in September 2024, starting with Saudi Arabia. In 2025, Keeta expanded rapidly across the region, launching in Qatar on August 19, Kuwait on September 15, and the United Arab Emirates on September 27. The company plans to extend its operations to all emirates within the UAE by the end of December 2025. The UAE has a population of approximately 11 million, representing more than 200 nationalities, making it a highly diverse market.