Meta Launches Personal AI Agent Muse to Handle Emails and Travel Bookings
Meta has launched Muse, a personal AI agent designed to execute tasks such as sending emails, booking travel, and making purchases. It connects to email, calendar, payment, health, smart home, shopping, music, and event services, powered by the Muse Spark model. Muse is free initially but will shift to paid subscriptions, with plans at US$20 and US$100 per month. Meta emphasizes privacy protections, including a secure virtual machine and a separate Sentinel agent.
Meta has unveiled Muse, a personal AI agent designed to take action on behalf of users. Unlike conventional chatbots that only answer questions, Muse is positioned as an agent that can directly execute tasks. To do so, it requires connections to services including email, calendar, payments, health, smart home, shopping, music, and events. With these connections, Muse can send emails, book travel, negotiate lower bills, fill out forms, generate plans, convert recipe videos into shopping lists, send invitations, and even place orders directly.
Muse is powered by Meta's Muse Spark model and supports on-demand connections to individual apps and services. If a target service has a public API, the system can establish a connection using user-provided credentials; for services without an API, it can operate through a browser.
Meta said Muse will initially be available via the web, iOS and Android apps, and WhatsApp chat, with a later rollout to Meta's AI glasses. The product is free at launch, but will transition to a paid subscription as usage increases, so users must link a payment card during setup. Muse offers two paid tiers: Power at US$20 per month and Maximum at US$100 per month. Meta also allows users to customize Muse's name, avatar, and appearance, and adjust its communication style to enhance a sense of companionship and personal connection.
Meta emphasized privacy and security in its design. The company said Muse runs in a separate secure virtual machine called Muse Secure VM, with an agent named Sentinel running separately in the same environment. This setup ensures Muse does not see user passwords or payment details, and does not share conversations or data with advertising systems. Meta has faced multiple privacy and security controversies in the past, including a settlement with the US Federal Trade Commission, record fines, an incident where passwords were stored in readable format, and the Cambridge Analytica data scandal.