Miami-Dade Sheriff Opposes GTA 6 City Ads, Citing Crime Glorification
Miami-Dade Sheriff Rosie Cordero-Stutz publicly opposed advertising plans for Grand Theft Auto 6 across Miami, saying the game glorifies crime. County officials had discussed branding subway cars, manhole covers, and airport signs with the game's fictional Vice City imagery. Commissioner Juan Carlos Bermudez also rejected the proposal, especially temporary renaming of key public facilities. The game is set for release on November 19, 2026.
Miami-Dade Sheriff Rosie Cordero-Stutz has publicly opposed plans to advertise Grand Theft Auto 6 (GTA 6) across Miami, arguing that the game glorifies crime. The game is set in Vice City, a fictional metropolis modeled on Miami, and developer Rockstar Games has recreated several local landmarks and buildings, with players identifying numerous real-world locations from the public trailer.
In late August 2026, Miami-Dade County officials began discussions with Rockstar Games about a city promotional campaign. Proposed ideas included covering subway cars with Vice City insignia, installing manhole covers featuring game elements, and placing "Welcome to Vice City" signage at Miami International Airport. None of these proposals have received formal approval.
Miami-Dade County Commissioner Juan Carlos Bermudez also opposes the plan, specifically objecting to any temporary renaming or rebranding of critical public facilities, including Miami International Airport. He noted that the county has spent years cultivating an image as a destination for tourism, business, and investment, and should not pivot to promoting a fictional version defined by crime and violence.
With the sheriff and a county commissioner voicing opposition, the fate of the promotional campaign remains uncertain. Grand Theft Auto 6 is scheduled for release on November 19, 2026, for PlayStation 5 and Xbox Series X|S. The series is intended for adult players, and parental supervision is advised for minors engaging with its content.