Miniso Sets 1,200-1,500 Store Target, Aims for Monthly Sales of RMB 3 Million
Miniso released its first-half results on August 28, 2026. Chairman and CEO Ye Guofu said the company aims to match rival Pop Mart's store performance, targeting monthly sales of RMB 3 million per store. Miniso plans to open 1,200 to 1,500 "park-style" stores in China, while noting its North American market is not yet profitable.
On August 28, 2026, Miniso released its first-half financial results. During the earnings call, Chairman and CEO Ye Guofu stated that the company has set a goal for large-format stores to achieve performance no less than that of rival Pop Mart, with many stores expected to surpass Pop Mart's results. When Pop Mart stores achieve monthly sales of RMB 3 million, Miniso aims to reach the same level; when Pop Mart stores achieve RMB 2 million, Miniso also targets RMB 2 million. The company plans to open 1,200 to 1,500 "park-style" stores in China in the future. Miniso noted that its North American market has not yet turned profitable.