Oriental Pearl and Pop Mart Partner on Trendy Play Cultural Tourism Projects

Oriental Pearl and Pop Mart, both listed companies, have announced a strategic partnership to jointly advance new projects that integrate trendy toys with cultural tourism. According to public information, the collaboration will focus on IP scenario implementation, themed space creation, and tourism experience upgrades, aiming to combine Oriental Pearl's urban landmark resources with Pop Mart's trendy toy IP operation capabilities to create distinctive new cultural tourism consumption scenarios.

The partnership involves resource integration across branding, channels, and operations. Oriental Pearl brings mature experience in cultural tourism project development and operations, while Pop Mart offers a rich IP portfolio and a substantial fan base. The planned projects will introduce trendy toy-themed elements into existing cultural tourism facilities and explore immersive interactive experiences, with related planning now in the preliminary preparation stage.

Both companies stated that the collaboration is based on a shared assessment of trends in trendy toy cultural consumption. The partnership will proceed in phases, and the specific location and opening date of the first project have not yet been announced. Further progress will be disclosed through official channels.