Pearl River Piano Unit Signs 10-Year Atour Hotel Project Deal Worth RMB 29 Million
Pearl River Piano (002678) announced that its wholly owned subsidiary, Guangzhou Pearl River Piano Cultural Park Operation and Management, signed hotel management and commercial franchise agreements with Shanghai Rongduo Commercial Management. The parties will jointly advance construction, renovation, and pre-opening preparations for the Pearl River Piano Chuangmengyuan Atour Hotel project. The project uses a franchise and standardized brand operation model, with a 10-year cooperation term and total investment of RMB 29 million.
On September 15, 2026, Pearl River Piano (002678) announced that its wholly owned subsidiary, Guangzhou Pearl River Piano Cultural Park Operation and Management Co. , Ltd. , signed the Hotel Management Contract, the Commercial Franchise Contract, and other agreement documents with Shanghai Rongduo Commercial Management Co.
After the agreements were signed, the two parties will coordinate to advance project construction, renovation and fit-out, and pre-opening preparations, jointly promoting the implementation of the Pearl River Piano Chuangmengyuan Atour Hotel project.
The project adopts a franchise affiliation and standardized brand operation model, with a cooperation term of 10 years and a total project investment of RMB 29 million.
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The event has a measured impact on 1 industry. The strongest current signal is positive for Hotels, with intensity 30/100 and 70% confidence over a medium term horizon.
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