Pop Mart Launches Global Store Tour Column to Gather Shopper Feedback
Pop Mart has launched a global store tour column inviting customers to submit written feedback on their in-store experiences, covering store environment, product displays, and service processes. The company said responses will be systematically collected to inform adjustments to store operations and product design. Pop Mart staff confirmed the initiative will run on a long-term basis rather than as a one-off campaign, with feedback compiled regularly to refine service details during future store expansion. The column has begun accepting customer submissions.
Pop Mart's global store tour column has officially launched, opening a feedback channel to all customers. After visiting Pop Mart stores, customers can reply to the column page in text form with their personal shopping experiences, covering aspects such as store environment, product displays, and service processes. The company said these customer responses will be systematically collected and used as a reference for subsequent adjustments to store operation strategies and product design plans. The column provides a direct communication platform between customers and the brand, helping to drive continuous improvement in the retail experience.
Pop Mart staff confirmed that the store tour column initiative is not a one-off project, but is planned to operate on a long-term basis, with customer opinions compiled at regular intervals. Through this mechanism, Pop Mart expects to respond more precisely to user needs and refine service details as it expands its store network. The column has begun accepting customer submissions.
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