Pop Mart Park Xiaohongshu Reputation: 84.2% Positive Posts, IP Interaction and Photo Scenes Key, Price and

Based on data from Xiaohongshu, a sentiment analysis of Pop Mart theme park was conducted, covering 309 valid posts and 6,031 visible comments. The research initially collected 619 candidate posts and opened each to verify relevance. By the time sampling stopped, 464 candidates had been visited, with 309 valid related posts retained and 155 excluded as unrelated to the park experience. The validity rate was 66.6%. Excluded content mainly included ordinary Pop Mart product introductions, non-park exhibitions, or posts where relevant keywords appeared only in search titles but the body was unrelated.

Sentiment analysis results showed that among the 309 valid posts, 139 were positive, 26 negative, and 144 informational. Informational content primarily consisted of guides, ticket prices, routes, ride descriptions, and inquiries. Among the 6,031 visible comments, 768 were positive, 93 negative, and 5,170 informational. Comments were dominated by inquiries about prices, routes, ticket types, meet-and-greets, queuing, and ride information. Excluding informational content, of the 165 posts with clear opinions, 139 were positive and 26 negative; among the 861 comments with clear attitudes, 768 were positive and 93 negative. Based on explicit sentiments, the positive rate for posts was 84.2% and for comments 89.2%, but these ratios only reflect the attitudes of users who actively expressed likes or dislikes and do not represent overall visitor satisfaction.

Mention counts for positive drivers included: photography and scene atmosphere 130 times, IP and character interaction 123 times, games and prizes 79 times, family and light experiences 73 times, and limited editions and new arrivals 40 times. These figures highlight the main aspects visitors focus on during their park experience.

Xiaohongshu searches are not random samples; users willing to share guides, check-ins, and strong experiences are more likely to be included, so the explicit positive rate cannot be directly interpreted as the overall satisfaction rate. The sample data carries some bias, but the objective statistics provide a basic reference for the distribution of reputation.