Pop Mart City Park Opens Wonder Forest Zone July 30, Introduces Tiered Ticket System with Price Hike

Pop Mart City Park announced it will open the new Wonder Forest zone on July 30 and simultaneously introduce a tiered ticket system, marking the park's second price increase this year. The new pricing is divided into three categories based on visitor flow: regular days, peak days, and special peak periods, and offers three product types: sightseeing, standard amusement, and carnival package tickets. Standard park admission is RMB 178 per person on regular days, RMB 208 on peak days, and RMB 238 on special peak periods. Standard admission plus three carnival rides costs RMB 228 on regular days, RMB 258 on peak days, and RMB 288 on special peak periods. Entry sightseeing tickets are RMB 98 on regular days and RMB 128 on both peak days and special peak periods.

Compared with historical pricing, the increase is significant. During the park's renovation period, regular-day amusement tickets were as low as RMB 88. After part of the zone opened in late April, the regular-day standard ticket was raised to RMB 148, and this latest increase adds another RMB 30. Pop Mart explained that the price rise is due to a comprehensive expansion of the park's rides, performances, and immersive scenes, matching the upgraded visitor experience. Pop Mart City Park opened in September 2023 at Beijing's Chaoyang Park, becoming the first IP-themed immersive park in the trendy toy industry and a core vehicle for Pop Mart Group's strategy.

According to the park operator, the park achieved profitability in its first year of operation. In the first half of 2025, visitor numbers and operating revenue both surpassed the full-year figures for 2024, and total visitor traffic in 2025 grew 70% compared with 2024. Non-parent visitors accounted for 59% of the total, and out-of-town visitors made up 58%. Pop Mart continues to extend IP value across multiple tracks. In March 2026, it partnered with Sony Pictures to develop a LABUBU animated film. In April, it launched IP-customized small home appliances. In June, its bakery chain POP BAKERY opened in Aranya, adding dine-in service, freshly baked pastries, and themed afternoon tea.

In terms of financial performance, Pop Mart achieved revenue of RMB 37.12 billion in 2025, up 184.7% year-on-year, and adjusted net profit of RMB 13.084 billion, up 284.5%. In 2025, 17 artist IPs each generated over RMB 100 million in revenue. THE MONSTERS, SKULLPANDA, CRYBABY, MOLLY, DIMOO, Xingxingren, and HIRONO recorded revenue of RMB 14.161 billion, RMB 3.5395 billion, RMB 2.929 billion, RMB 2.897 billion, RMB 2.777 billion, RMB 2.056 billion, and RMB 1.735 billion, respectively. THE MONSTERS' revenue share increased from 23.3% in 2024 to 38.1% in 2025, while the shares of SKULLPANDA, CRYBABY, MOLLY, and DIMOO declined.

A preliminary earnings forecast for the first quarter of 2026 shows that Pop Mart's revenue for the quarter grew 75% to 80% compared with the same period last year, a notable slowdown from the 170% growth recorded in the first quarter of 2025. As of December 31, 2025, the book value of Pop Mart's inventory rose from RMB 1.525 billion to RMB 5.473 billion, an increase of 259%, and inventory turnover days extended from 102 days to 123 days. Management stated that this is a temporary supply chain adjustment and that the current turnover days remain within a healthy range.