Pop Mart's Starry People Animal Farm Sells Out in Seconds; Hidden Figure Premiums 14-Fold
Pop Mart's Starry People "Animal Farm" series sold out within seconds of its August 20 launch across official channels. On the Dewu app, reservations exceeded 24,000 before the sale. The hidden figure "Not-Ugly Duckling" saw its highest bid reach RMB 1,799, nearly 14 times the official price of RMB 129, a premium of about 13 times, surpassing the 2026 Labubu Retro Barbershop series. Regular figures like "Warm Little Sheep" traded up to RMB 299. The series became one of the most prominent premium performers in the 2026 summer toy market.
On August 20 at 10 p. m. , Pop Mart's IP "Starry People" launched its first plush series, "Animal Farm," officially. The series went on sale across official channels including Pop Mart's mini-program, Tmall, JD. com, and Douyin, and sold out within seconds. On the Dewu app, the number of reservations for the series exceeded 24,000 before the sale, and inventory was quickly depleted after the official launch. Duan Yongping, replying to netizens on social media, said: "I couldn't grab one either."
The hidden figure "Not-Ugly Duckling" saw its market price rise quickly. on the launch night, the highest bid for the hidden figure on the Dewu app reached RMB 1,799, an increase of nearly 14 times from the official launch price of RMB 129, representing a premium of about 13 times. This surpassed the same-period level of the 2026 Labubu Retro Barbershop series, making it one of the most prominent new products in terms of premium in the summer toy market of 2026.
Among regular figures, "Warm Little Sheep" had the highest transaction price, with the current market transaction price reaching up to RMB 299. Other figures such as "Stubborn Cowboy," "Innocent Piglet," and "Believing Puppy" also maintained high circulation activity.
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