Pop Mart's Xingxingren Farm Series Sells Out on Launch Night; H1 IP Revenue RMB 2.65 Billion
At 10 p. m. on August 20, Pop Mart officially released the "Farm" series blind boxes under its Xingxingren IP, featuring vinyl plush figures. The new collection sold out immediately after going live on Pop Mart's official channels, including its mini-program, Tmall, and JD. com. The semi-annual report released by Pop Mart that evening showed the Xingxingren IP recorded operating revenue of RMB 2.65 billion in the first half of the year, representing year-on-year growth of 580.6%.
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