Rockstar to Launch GTA 6 Miami Outdoor Campaign Under City Deal
Rockstar Games has reached an agreement with Miami municipal authorities to run an outdoor advertising campaign for GTA 6, with banners and signage set to appear at multiple Miami locations from October 10, 2026. The company will pay about 3 million dollars for the campaign, which includes posters and other outdoor materials. GTA 6 is scheduled for release on PlayStation 5 and Xbox Series X|S on November 19, 2026.
Rockstar Games is preparing an outdoor promotional campaign in Miami for GTA 6. Under an agreement reached with Miami municipal authorities, related banners and promotional signage are scheduled to make their official debut on October 10, 2026. The campaign will cover multiple locations across Miami, with materials including posters, banners and other outdoor items. Rockstar Games will pay the municipal administration about 3 million dollars for the campaign.
Recent aerial footage showed progress in preparing local billboards, and the images also marked some city areas that have appeared in game showcase content. Rockstar Games has previously run real-world promotional campaigns for GTA 5. With the agreement now finalized, the related offline promotional activities will proceed under its terms. GTA 6 is scheduled to launch on PlayStation 5 and Xbox Series X|S on November 19, 2026.
Why this event matters
The event has a measured impact on 2 industrys. The strongest current signal is positive for Video Games, with intensity 40/100 and 70% confidence over a short term horizon.
Video Games
- Direction
- positive
- Intensity
- 40
- Confidence
- 70%
- Horizon
- Short term
Digital Marketing
- Direction
- positive
- Intensity
- 30
- Confidence
- 60%
- Horizon
- Short term
Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.