Salesforce and Figma Take Opposite Bets on AI as the Entry Point to Apps
Salesforce has expressed no concern about users reaching its enterprise applications and underlying databases through AI chatbots such as Claude rather than accessing the apps directly. Figma, an enterprise design-app company, is taking a different path. Chief Executive Dylan Field said on Wednesday that as its internal AI tools for designing apps and other users improve, such work will increasingly be done directly in Figma rather than through Claude or other mainstream AI assistants.
Salesforce has not expressed concern about the prospect of users completing work by reaching Salesforce enterprise applications and underlying databases through AI chatbots such as Claude, rather than accessing those applications directly. Figma is an enterprise design-app company. The two companies are emphasizing different paths on the question of how enterprise applications and design tools adapt to the spread of AI assistants.
Figma Chief Executive Dylan Field said on Wednesday that as the company's AI tools for designing apps and other users continue to improve, such work will increasingly be done directly in Figma, rather than through Claude or other mainstream AI assistants. He noted that Figma's AI tools are aimed at app design and other user design. The remarks come against the backdrop of AI assistants being used for enterprise software operations and design work.
Why this event matters
The event has a measured impact on 2 industrys. The strongest current signal is mixed for General Software & IT Services, with intensity 40/100 and 55% confidence over a medium term horizon.
General Software & IT Services
- Direction
- mixed
- Intensity
- 40
- Confidence
- 55%
- Horizon
- Medium term
Artificial Intelligence
- Direction
- mixed
- Intensity
- 35
- Confidence
- 50%
- Horizon
- Medium term
Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.