Sapporo Breweries Unveils Four-Year Plan: 2030 Operating Profit Above ¥40 billion, ¥300–400 billion Investment
Sapporo Breweries announced a four-year medium-term plan covering 2027–2030, targeting operating profit of more than ¥40 billion by 2030, up from ¥22 billion in 2025. The company will allocate ¥300–400 billion from property sales to strengthen its beer business, including overseas expansion in the US, Canada, and Asia via a partnership with Carlsberg. It aims to raise overseas own-brand sales by 90% to 20 million cases, lift overseas operating margin from 1.8% to 13%, and grow domestic beer sales by over 20%.
Sapporo Breweries announced its four-year medium-term management plan for 2027 to 2030 on August 7. The plan aims to significantly boost overseas earnings, targeting an increase in operating profit from ¥22 billion in 2025 to more than ¥40 billion by 2030. To achieve this, the company will allocate ¥300 billion to ¥400 billion from the proceeds of its real estate divestment as priority investment to strengthen its beer business in Japan and abroad.
In overseas operations, the company will pursue expansion in the large US and Canadian markets while collaborating with Danish beer giant Carlsberg to drive growth in Asia. It plans to raise sales of own-brand products such as Sapporo Premium Beer by 90% from the 2025 level, reaching 20 million cases, and to lift the operating margin from 1.8% in 2025 to 13%.
For the domestic business, the company aims to increase beer sales by more than 20% by 2030 compared with 2025 through measures such as premiumisation, with operating profit growth of 2%. In light of rising health awareness, it also targets ready-to-drink (RTD) cocktail volume growth of more than 20% over the same period, and plans to triple non-alcoholic beer sales versus 2025 levels.