Shanghai Pudong Development Bank Named Supreme Partner of 2026 Shanghai Tourism Festival

During the 37th Shanghai Tourism Festival in 2026, Shanghai Pudong Development Bank, as the festival's supreme partner, took part in coordinated development across culture, tourism, commerce, sports and exhibitions, and launched a consumption promotion campaign titled "Buy in China, Benefit with SPDB." The bank released products and activities including the "Love Born of Oneself" IP-themed cards and the "Shencheng Hi-Shopping Festival," covering consumption scenarios such as payment, commercial districts, culture and tourism, and dining.

In the 2026 Shanghai Tourism Festival float parade, Shanghai Pudong Development Bank introduced a "Digital and Intelligent SPDB" financial float. The float uses vibrant red and wise blue as its main colors, with the headquarters building at No. 12 the Bund and the Huangpu River skyline forming the core visual elements.

During the tourism festival, SPDB credit cards launched the "Love Born of Oneself" IP-themed cards, adopting a dual-card linkage model combining debit and credit cards. The themed cards comprise five card faces: the debit cards "I Shine" and "Love Born of Oneself," and the credit cards "Wonderful Invitation," "Universal Gravitation" and "Starry Future," incorporating the characters "Pupu, Fafa and Lailai." Cardholders who apply for the IP-themed cards and meet the criteria can receive a limited-edition blind box.

The "Shencheng Hi-Shopping Festival" opened at the same time, using the "Puda Happy" app as its core channel and covering dining, accommodation, travel, sightseeing, shopping and entertainment. The campaign offers a "1% annualized fiscal interest subsidy" on credit card bill installments: cardholders who set up credit card bill installments receive, on top of a minimum 1.9 discount rate, an additional 1% annualized fiscal interest subsidy, with interest automatically deducted at repayment, up to a maximum subsidy of RMB 5,000 per person per year.

In culture, tourism and film scenarios, the "Xiaopu Super Value Fun Half-Price Travel Plan" provides culture and tourism consumption vouchers that can offset 50% of an order amount, with a maximum reduction of RMB 50 per voucher; "Half-Price Movie Tickets" offers a maximum immediate reduction of RMB 25 per voucher; and the "Half-Price Calendar" covers daily special offers. Activities such as "Kaopu Friday," the monthly Ten Benefits, and Benefit Payment Day provide subsidies for daily consumption; Pet Friend Day offers pet-friendly restaurants and full-reduction vouchers for pet products.

In performances and theme parks, the "Shencheng Hi-Shopping Festival" launched discount activities for the performance market and theme parks. The "SPDB Visa Concert Exclusive Privilege" provides cardholders with ticket purchase channels for popular performances; the "Wonderful Park Season" offers an immediate RMB 50 reduction on tickets, and cardholders whose monthly spending meets the criteria can receive designated park tickets. In commercial districts and for senior customers, the "Shencheng Hi-Shopping Festival" added activities in popular Shanghai landmark commercial districts such as the New Ka Centre, where cardholders who link an SPDB credit card to WeChat Pay can enjoy full-amount immediate reductions, and launched full-reduction activities for Shanghai time-honored brands. The campaign also introduced an exclusive credit card offer for new senior customers, a RMB 99 gift package, alongside activities such as Senior Benefit Payment Day and social security card deposits.

In transportation, the campaign launched Shanghai transportation card top-ups, subway cashback, and full-reduction activities on travel platforms including Ctrip, Railway 12306 and Didi Chuxing, covering both short-distance commuting and long-distance travel scenarios.