Songcheng Performance 2026 Interim: AI Strategy Enters Execution, Revenue RMB 962M, Net Profit RMB 347M

Songcheng Performance's 2026 semi-annual report indicates that the company's AI-empowerment strategy has shifted from top-level planning to practical business execution. Through two platforms—the AI management middle platform and the AI art central kitchen—the company has embedded digital intelligence capabilities across the entire business chain, including management, operations, creation, and marketing. Financial data show that in the first half of 2026, Songcheng Performance achieved operating revenue of RMB 962 million and net profit attributable to shareholders of listed company of RMB 347 million. Both revenue and profit declined year on year, but the gross margin remained at 60.55%, and the net margin reached 37.19%.

In 2025, Songcheng Performance established the year as the strategic foundation for its transformation and upgrade under the theme of "culture + technology + AI + new scenarios." During that year, the company completed large-scale AI talent recruitment and training, restructured its headquarters organization, and launched two core platforms—the AI management middle platform and the AI art central kitchen—achieving a three-pronged layout of talent, organization, and platform. Entering 2026, AI technology has been fully integrated into the company's core business scenarios. The AI management middle platform focuses on intelligent control across the entire operation chain, relying on IoT devices and intelligent systems to achieve closed-loop handling of park patrols, safety control, and performance management. The group's digital cockpit penetrates expense and procurement details, automatically alerting on operational risks. The AI image large model can conduct intelligent performance monitoring and output optimization plans, while the system simultaneously carries out comprehensive online public opinion monitoring.

The AI art central kitchen focuses on innovating performing arts content production. The platform accumulates the company's thirty years of core creative assets, including scripts, scenes, costumes, and props, and empowers creative production in areas such as planning and design, script conception, stage presentation, and visual materials. Currently, this creative system has been applied to the overall planning and scene development of the Qingdao project, as well as the creation of the production "Silk Road Everlasting Love," providing a standardized technical foundation for new project implementation and classic repertoire iteration. The company stated that technology always serves the on-site entertainment business itself, and AI is a booster for industry upgrading. The irreplaceable human warmth of performing arts remains the core competitiveness. Going forward, the company will continue to iterate the two AI platforms and explore the application of new technologies such as robots in immersive new business formats.