Wanglaoji Launches New Drinks, Names Li Yunrui Ambassador; 2024 Functional Beverage Market at RMB 166.5

On August 10, Wanglaoji WALOVI held a new product launch event in Guangzhou, unveiling two new products and a new bottle design. The new products include the "King Hero Natural Energy Electrolyte Drink" and "Lemu Li Natural Berry Blend Juice", along with a brand-new bottle design for Wanglaoji. This launch marks the first new product release following Wanglaoji's "15th Five-Year Plan" strategic shift from being a "leader in the herbal tea category" to a "global leading natural plant-based beverage enterprise", signaling an acceleration phase for its all-category ecosystem layout.

The "King Hero" electrolyte drink is positioned as a natural energy product, free of taurine and artificial caffeine, with energy derived from natural plant ingredients such as ginseng and coffee beans. It adopts the A+++ clean label standard and a low-sugar formula, balancing energy replenishment and hydration. In 2024, China's functional beverage market size reached RMB 166.5 billion. In 2025, consumer penetration of plant-based beverages rose from 45% to 70%, with 96% of consumers citing natural, additive-free and functional value as core purchase reasons. The product will first roll out in core cities in South China, Southwest, and North China, covering convenience stores, campuses, sports venues, and e-sports spaces, and will simultaneously enter instant retail and e-commerce platforms.

The "Lemu Li" fruit and vegetable juice targets the youth and children's market, using natural berries such as blueberries and raspberries, rich in anthocyanins and carotenoids. Its ingredient list meets the A+++ clean label standard, free of artificial flavors, colors, and preservatives. Primary and secondary school students spend more than three hours a day on electronic screens. Wanglaoji's bottled products also feature a refreshed packaging design, inspired by bamboo node curves and Chinese pavilions, unveiled for the global market.

Wanglaoji announced young actor Li Yunrui as the global brand ambassador for "King Hero" and conferred the title "King Hero Motorcycle Youth" to domestic youth motorcycle champions Chen Shiyu and Huang Tingnuo. Wanglaoji's "15th Five-Year Plan" strategy clearly shifts from product coverage to deepening value, and this new product launch is seen as a concrete move to broaden its full product matrix of natural plant-based beverages. Wanglaoji said it will continue to adhere to the direction of "natural ingredients + health functions" and promote natural plant-based beverages into a multi-category, all-scenario development stage.