Want Want GM's Letter to Dealers: Strict Price Control, Channel Regulation, 5% Growth in Q1 2026

Cai Wangting, general manager of Want Want Group and head of the Wangjiangshan Win-Win Business Unit, recently issued an open letter to dealers, stating that the group will strictly control market prices, regulate channels, and eliminate price chaos and disorderly competition. Earlier, the group's founder and chairman, Cai Yanming, had issued a letter to all Want Want employees. In the letter, Cai Wangting mentioned the latest performance of the group's beverage business, saying that in 2025 the group achieved strong results, with continued expansion of channel scale, sustained marketing efforts, and the brand reaching a new level. He reviewed the past eight years of steady performance without any decline, and said that in the first quarter of 2026, the business still maintained steady growth of 5%.

Cai Wangting elaborated on the beverage business's subsequent channel plans and action standards, including actively seeking incremental growth, developing new markets and new channels, and working with dealers to build long-term business; not being superficial, but fully cooperating to solve various problems in terminal sales and market competition; the top priority being strict control of market prices, regulating channels, eliminating price chaos and disorderly competition, and protecting dealers' reasonable profits; at the same time, ensuring smooth new product transitions, inventory scheduling, and activity implementation, and implementing all service details. He also stated that determined market strategies will be resolutely implemented, without retreating or making excuses in the face of difficulties, continuing to incubate hit products, continuously expanding market share, not only defending existing markets but also achieving sustained growth.