Wuliangye Eyes Low-Alcohol Fruit Wine Market for Young Consumers
Wuliangye said on August 31 that it continues to monitor opportunities in the low-alcohol fruit wine segment and has launched related products targeting younger consumers. The company will assess market conditions and its own situation before deciding whether to increase advertising or engage influencers for promotional sales.
Wuliangye stated on its interactive platform on August 31 that the company continues to monitor market opportunities in the low-alcohol fruit wine segment and has already introduced fruit wine products aimed at younger consumer groups. The company will consider whether to increase advertising spending or launch influencer-driven promotional sales in the future, based on market conditions and its own circumstances.