Xiaomi Auto Launches Overseas Site, Eyes Europe in 2027
Xiaomi Auto has launched its overseas website and social media accounts, showcasing its brand story, key achievements, and global R&D presence. The site highlights a Nurburgring lap record and cumulative deliveries exceeding 700,000 vehicles as of July 30, 2026. It also confirms the company's plan to enter Europe in 2027.
Xiaomi Auto has officially launched its overseas website and social media accounts. The all-English site systematically presents the brand's story, core achievements, global R&D layout, and manufacturing capabilities, with a prominent note stating "Officially coming to Europe in 2027," marking a further step in its globalization push.
The site showcases several flagship products. The Xiaomi SU7 Ultra prototype clocked 6 minutes 22.091 seconds, ranking fourth overall on the Nurburgring Nordschleife. The production SU7 Ultra, equipped with the optional track package, set a new lap record for production electric vehicles at the Nordschleife in 2025 with a time of 7 minutes 4.957 seconds. The site also features the Xiaomi Vision Gran Turismo, a pure-electric concept supercar developed at the invitation of Gran Turismo series producer Kazunori Yamauchi for the GT simulation platform, officially unveiled at Mobile World Congress in March 2026.
As of July 30, 2026, cumulative deliveries surpassed 700,000 vehicles, including 381,000 units of the first-generation SU7, which ranked first in China's passenger car market above RMB 200,000 in 2025. Xiaomi had previously announced its entry into Europe in 2027, and the launch of the overseas website is seen as a key step in executing its European strategy.