Yili Yoghurt Drinks Debut Custom Flavors on Pinduoduo, Live Sales Hit Millions

Yoghurt Drinks, a brand under Yili, has launched two custom new flavors exclusively on Pinduoduo: passion fruit-pineapple and cantaloupe. The product launch represents a deep collaboration between Yoghurt Drinks and Pinduoduo in product customization and marketing synergy. Based on platform consumption trends, Yoghurt Drinks selected popular seasonal fruits such as passion fruit, pineapple, and cantaloupe to create innovative flavor combinations that cater to consumers' seasonal preferences and desire for new tastes.

On the marketing front, the two parties leveraged celebrity livestream sessions and a diverse topic matrix to enrich the consumer experience across multiple channels and scenarios. Data shows that the new product livestream attracted over 100,000 viewers on the launch night, and the nearly 80-minute broadcast drew millions of interactions and group purchases both on and off the platform, with first-night sales reaching several million yuan.

In terms of prior collaboration, in 2025 Yoghurt Drinks launched custom flavors—cherry and guava-strawberry—on Pinduoduo, achieving sales of over 1 million yuan within 15 minutes of the launch. Yoghurt Drinks and Pinduoduo continue to deepen their partnership, upgrading innovative supply chains and marketing synergy.