2026 CDEC Summit Focuses on AI; H1 Game Revenue RMB 188.45B, Self-Developed Overseas USD 12.372B

On July 30, the CDEC (China International Digital Entertainment Industry Conference) summit was held in Shanghai. Game companies such as Tencent, NetEase, Century Huatong, and Perfect World attended, with artificial intelligence becoming the core topic.

In the first half of 2026, the actual sales revenue of the domestic game market reached RMB 188.45 billion, a year-on-year increase of 12.17%. The actual sales revenue from overseas markets for self-developed games was USD 12.372 billion, a year-on-year increase of 30.22%. The adoption rate of AI in game R&D reached 86.36%, with AI-assisted content generation and system design having entered the trial stage.

AI technology is permeating every link of the game industry chain, including content production, interactive experience, and graphics rendering. As a creative content product, games need to balance technical efficiency with player experience and emotional resonance.

Participants pointed out that it is necessary to correctly understand artificial intelligence and grasp the scale and boundaries of AI application. AI is a leap in production tools and an expansion of creative methods, not self-generation of content. AI tools help developers free up energy, enabling them to devote more time to game content expression. Against the backdrop of the AI technology explosion, what truly differentiates companies and products is accurate judgment of industry direction, continuous insight into user needs, and ultimate adherence to content quality.